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Why do you care if they Like you?
Social engagements are becoming more diverse by the second. Today I tweeted about a pin of a shared image; feel free to comment on that. As the powers that be create new terms for social media execs...
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#Subtlety
Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make...
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Cool is cool.
Apple has over 7MM Facebook fans without posting anything. Chanel is approaching 900K Twitter followers while barely saying a word. Why do some brands have a cult following? Why does it seem like...
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Why I’ll Buy a Newcastle
I enjoy beer. I’m certainly no connoisseur (nor could I spell that word without the help of my friends, Red Squiggly and Right Click), but I’m glad to pay a couple extra bucks for the good stuff. That...
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Brands Can Be Mean
Remember back when it was taboo to mention your competitors in your advertising? 10 years ago you told people why they should buy your product, not why they shouldn’t buy another. Back when Bounty...
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Future of Social Crisis Response
When hurricane Sandy hit the east coast last month, millions of people had to sit in literal and figurative darkness as the water raised high enough to displace cars and destroy homes. For those who...
View ArticleFacebook Needs to Divide to Conquer (Mobile)
Facebook seems to have started its holiday shopping with rumors that global messaging app Whatsapp is next on its list of companies to buy. As we all wait to see how much Facebook overpaid, we’re...
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Facebook’s Graph Search: Should Google be Worried?
On Tuesday, Facebook announced Graph Search, an upcoming feature enabling users to sort through anything shared on the site. The move is a direct action against one of their most criticized components,...
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How Veronica Mars changed the relationship fans have with Hollywood
When Rob Thomas and Kristen Bell’s people reached out to Big Fuel to help with the Veronica Mars Kickstarter project, none of us could have anticipated the consumer response. Sure, we were excited and...
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What Facebook’s Stock Soar Means for Twitter
Facebook’s share price skyrocketed late last month from $26 to $33 overnight, followed by steady and impressive growth throughout the next week. On Wednesday, it hit its original IPO price of $38 a...
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New Social Network Leverages Competition and Comparison
It seems like every year a new social platform or app takes the country by storm. Foursquare, Instagram, Pinterest and Vine all made big splashes with rapid growth, and now a newcomer is hoping to...
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